About With & Wessel
With & Wessel was started from the founders’ recognition that the use of wool in it’s modern form was underutilized in today’s fashion market. The brand was launched in the fall of 2011.
The company established a line of fashion forward basics in 100% wool which aims to take the Norwegian tradition of dressing in layers into a modern and smart layering concept. The versatile styles in W&W’s chic neutral palette can be worn alone, next to the skin, layered together, and seamlessly incorporate into your wardrobe for many purposes.
With & Wessel as a brand was established in Norway with Cathrine Wessel’s grandparent’s family where Bror With and Andreas Wessel formed an entrepreneurial company. They were later to be know as the inventor of 2 of Norway´s biggest brands of all times; The Rottefella cross country ski binding and The With boats. It is in the spirit of this entrepreneurship that the founders of W&W hope to build a world recognized fashion brand.
With&Wessel is distributed in stores all over Norway, in the USA, in Denmark and in Iceland. In addition, the brand has a flagship store in Skovveien, Oslo where the complete line is dispayed.
The focus is to give the market a great alternative of fashionable basics in 100% wool. The line fits perfect with other clothing brands as it is easy to adapt and comine due to it´s simplicity and style.
For us green growth is growth in value, not in volume. It is about empowering the consumer in their everyday life and choices. We believe our line and out clothes reflects this value proposition.